by John D. Smiddy | Nov 11, 2019 | The Marketing Fundamentals Podcast
John and Mike have an entertaining and accessible conversation about the buyer’s journey. What is it, and how do we leverage it for our business? Numerous examples illustrate how this works from the business side as well as the buyer. See why this is...
by John D. Smiddy | Oct 30, 2019 | The Marketing Fundamentals Podcast
John and Mike sit down in-studio with hospitality marketer and entrepreneur Kevin Spagnuolo to discuss connecting great businesses and events with the people that want to enjoy them. Some of Kevin’s creations include What’s Up Traverse City, What’s...
by John D. Smiddy | Oct 14, 2019 | The Marketing Fundamentals Podcast
We had a great conversation with LinkedIn expert Raza Imam, bestselling author of a dozen books including LinkedIn Sales Machine. See how to leverage the largest Business to Business (B2B) social media organization to foster relationships without making the most...
by John D. Smiddy | Oct 14, 2019 | The Marketing Fundamentals Podcast
In-studio this week, search experts AJ and Rocky join John and Mike to discuss what Search Engine Marketing (SEM) is and what’s included when crafting an effective search strategy. We’ll break down some of the search engine jargon, dive into paid versus...
by John D. Smiddy | Sep 3, 2019 | The Marketing Fundamentals Podcast
In this episode: John and Mike talk about 4 of the biggest cipf-es.org critical branding mistakes and how to avoid them. They break down and analyse how avoiding these mistakes can save you untold amounts of time and money. This discussion revolves around...
