by John D. Smiddy | Dec 20, 2021 | E-Commerce
A big part of becoming an effective Amazon seller is utilizing and staying ahead of trends. This isn’t about targeting short-term fads that go away after a few months. It’s about targeting consistent and proven trends using a combination of data points....
by John D. Smiddy | Sep 13, 2021 | E-Commerce, Marketing & Branding
The product launch is one of the most important moment in a startup’s life. It’s the decisive moment where all your efforts come to fruition—the ultimate test of your planning and skills. However, many entrepreneurs fail to understand that launching a product is...
by John D. Smiddy | Jun 24, 2020 | E-Commerce, Web Design
When you own a business, having a beautiful website is nice, but having a website that converts cold traffic into customers is even better. This doesn’t happen by accident or by chance. There’s a formula. Customers go through a predictable journey when they decide to...
by John D. Smiddy | Apr 26, 2019 | E-Commerce
Customer journey monitoring. Content personalization. Competitor benchmark analysis. There are many conversion rate optimization tactics that e-commerce business owners can test. So many, that some online business owners end up suffering from analysis paralysis. When...
by John D. Smiddy | Jul 9, 2018 | E-Commerce, Web Design
Web development is often a complicated task unto itself. An eCommerce site produces additional challenges that need to be navigated. So what does it take to execute a great eCommerce web development? It must be an easy and intuitive experience for the customer, from...
by John D. Smiddy | Jun 22, 2018 | E-Commerce
When potential customers stumble upon your landing page, they are going to be curious about who you are as a company and what you stand for. An “about me” page of your company infuses trust into the potential customer. An “about me” page should focus on the foundation...
