by John D. Smiddy | Aug 14, 2019 | The Marketing Fundamentals Podcast
In this episode: John and Mike discuss the 5 pillars of online sales conversion. Our proprietary formula is responsible for driving every marketing strategy we create. There’s also some hot advice on how having a great why the message can keep your wife extremely...
by John D. Smiddy | Aug 14, 2019 | The Marketing Fundamentals Podcast
Welcome to the Marketing Fundamentals Podcast. While most marketing experts spend a lot of time informing their listeners on shiny new tactics, The Marketing Fundamentals Podcast takes a different approach. By educating our audience on the core principals and...
by John D. Smiddy | Jun 17, 2019 | Marketing & Branding
Why You Need to Use FAB (Features, Advantages, and Benefits) for Your MarketingMarketing a product or service can be costly. Hence, you want to be as certain as possible that your marketing efforts will succeed. A marketing framework can help you by focusing your...
by John D. Smiddy | May 10, 2019 | Marketing & Branding
Five Pillars of a Winning Marketing Strategy Over the years we’ve created hundreds of marketing strategies at LeadPlan Marketing. In the beginning, we took some lumps, but over time our process for designing marketing plans has become a well-oiled machine. Now, we...
by John D. Smiddy | Apr 26, 2019 | E-Commerce
Customer journey monitoring. Content personalization. Competitor benchmark analysis. There are many conversion rate optimization tactics that e-commerce business owners can test. So many, that some online business owners end up suffering from analysis paralysis. When...
