by John D. Smiddy | Mar 30, 2021 | Web Design
The way that an e-commerce website should function is different than the way a non-selling website should function. E-commerce websites are built to sell products, and the design and functionality of the site should ultimately be created to sell products. Trends have...
by John D. Smiddy | Jun 24, 2020 | E-Commerce, Web Design
When you own a business, having a beautiful website is nice, but having a website that converts cold traffic into customers is even better. This doesn’t happen by accident or by chance. There’s a formula. Customers go through a predictable journey when they decide to...
by John D. Smiddy | Mar 19, 2020 | Marketing & Branding
This is an unprecedented time for many of us, and with the COVID-19 outbreak taking front and center in all of our news-feeds, it can leave you wondering how you should best communicate with your customers. Let’s discuss this. 1 – Provide Reassurance Humans are...
by John D. Smiddy | Feb 28, 2020 | The Marketing Fundamentals Podcast
Maximize conferences, expos, and other events whether you have a booth or not. Mike and John discuss proven strategies that help you to connect with your prospects. Get a detailed peek behind the scenes as they discuss using these techniques next week at Natural...
by John D. Smiddy | Dec 12, 2019 | The Marketing Fundamentals Podcast
Today’s guest is Carl Kuran, founder of Leefy Organics. As you learn about influencer marketing, Carl discusses his success including a secret: passion over profit. As we dive into a “word-of-mouth” part of Pillar Three (Trust) see why a large...
