by AJ Anderson | Mar 30, 2022 | PPC and Digital Ads, SEO & Content Marketing
Estimated Read Time: 2.5 Minutes Google SEO: Other than continued “SERP Volatility” (SERP stands for Search Engine Results Pages) in the News category, we’ve seen a very normal range across all categories. News is usually a highly volatile category. Search volatility...
by AJ Anderson | Mar 29, 2019 | SEO & Content Marketing
Google had a busy first quarter in 2019. Let’s ignore any financial transactions, mergers, or acquisitions. Google said or did some pretty exciting things in Q1. General Noteworthy News A March 8 Forrester report about Wikipedia quantifies lost traffic the site...
by AJ Anderson | Nov 27, 2017 | PPC and Digital Ads, SEO & Content Marketing
And Why You Should Care… Our research started with the top 100 companies by Google AdWords spending. We found that 95% of them are spending more than $700,000 a month in Pay-Per-Click (PPC) advertising. Additionally, 65% of these companies have at least an equivalent...
by AJ Anderson | Nov 17, 2017 | SEO & Content Marketing
Seed keywords (the words you think people will use to search your product or service) are merely a starting point for keyword research for organic and pay-per-click (PPC) traffic. There’s a lot more that needs to go into the effort. Even the most basic keyword...
