by John D. Smiddy | Mar 2, 2017 | Marketing & Branding
Why is it that so many people feel burned by marketers? Why has the industry been plagued with fly-by-night, fast talkers who over promise and under deliver? And what about the people who know enough about marketing only to be dangerous? As the owner of a great agency...
by John D. Smiddy | Apr 26, 2016 | Marketing & Branding
Things have changed. Millennials range in ages 17 to 36. As a school whether you are marketing to students or parents, in most cases, you are marketing to Millennials. Millennials are not buying homes like generations of the past because of insecure job markets....
by John D. Smiddy | Apr 25, 2016 | Marketing & Branding
A lot of people believe that the power of TV alone is powerful enough or, radio, web, print, and any form of media that is known. They say to themselves, “If people see that I have a business, a location, and a phone number they will call”. They meet up with their...
by John D. Smiddy | Mar 16, 2016 | Marketing & Branding
“It’s time. I’ve decided to take that engineering job in Michigan. It’s the move I need to make for my family and their future. I guess I should start taking a look at some of the communities located near the new company. What’s going on?...
by John D. Smiddy | Mar 8, 2016 | Marketing & Branding
Most nights I’m trying to sleep with a million things running through my head. I know most of the adults in America can relate to this. One of the things I’m always trying to do is stay ahead of trends so I can better position my clients for marketing success. It’s...
