by John D. Smiddy | Oct 3, 2017 | Marketing & Branding
A/B Split: comparing two versions of an advertisement to see which one performs better. You compare two ads by showing the two variants (A and B) to the same audience visitors at the same time. Above the Fold: the part of a website that appears on the page without...
by John D. Smiddy | Mar 2, 2017 | Marketing & Branding
Why is it that so many people feel burned by marketers? Why has the industry been plagued with fly-by-night, fast talkers who over promise and under deliver? And what about the people who know enough about marketing only to be dangerous? As the owner of a great agency...
by John D. Smiddy | Aug 8, 2016 | Marketing & Branding
Search engine optimization (SEO) is the process of on-site and off-site optimization for a website to help increase rankings throughout search engine results. There is a lot involved in the methods of SEO but today’s digital world heavily relies on unique,...
by John D. Smiddy | Aug 1, 2016 | Marketing & Branding
There are a lot of reasons you might consider hiring a marketing consultant and usually those reasons will boil down to these categories. 1. You should have a plan that aligns with your overall business goals. Often businesses will advertise with no clear strategy....
by John D. Smiddy | Jul 25, 2016 | Marketing & Branding
Personally, I’m no different. I prefer a video over an article. What about you? In this article, I want to show you how to create a video that will be seen by people interested in your product or service, but first, why video? A text article is great, but...
by John D. Smiddy | Apr 26, 2016 | Marketing & Branding
Things have changed. Millennials range in ages 17 to 36. As a school whether you are marketing to students or parents, in most cases, you are marketing to Millennials. Millennials are not buying homes like generations of the past because of insecure job markets....
