Showcase the Brand

The goal of the website redesign was to accurately reflect the new brand messaging – welcoming, fun and lighthearted with a bit of blunt humor that’ll make you smile (or roll your eyes). 

A Warm Welcome

To play on the welcoming, albeit sometimes snarky, nature of the new messaging, we wanted the introduction of the website to set the right tone. The viewer is greeted by a photo of a bartender handing out a cold beer, accompanied the message: “You’re Welcome.” that uses a bit of wordplay, allowing it to be taken a few different ways.

Adaptable Design

To help keep the site’s look fresh, we created a design that’s modular and adaptable, allowing the Workshop to experiment with different intro/welcome messages. Below is an example of a welcome message having fun with various styles of beer.
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Atmospheric Design

To create a “workshop” vibe, we incorporated heavy layering of distressed textures found within both The Workshop’s physical space and within that of actual industrial workshops. Being able to incorporate these elements allowed us to create a level of visual depth and interest throughout the site, differentiating The Workshop from typical restaurant websites.

Photography

An on-site photoshoot provided us with warm and welcoming environmental and community-based shots as well as great product-focused hero images used in bringing the new website design to life.

Previous Design

The previous website was struggling to communicate the right message to the Workshop’s audience. In some cases, patrons wondered if there was a political play or if there was an intended association with foreign countries.

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